A Losing Strategy: The Impact of Nondisclosure in Social Media on Relationships

By Kaye D. Sweetser. 2010

102 citations recorded by the source corpus.

Subfields: Communication, Social Psychology

View Paper: https://www.semanticscholar.org/paper/36296f3956f988c2aedcd1688bcf22d6e89d56c0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. Gaelle Duthler
2. Ganga Dhanesh

In Social Psychology

1. Gaelle Duthler
2. Ganga Dhanesh

Citations in the corpus

• Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement (2019, background): “Sweetser (2010) found that lack of disclosure in social media campaigns damaged the organization-public relationship within several relationship maintenance strategies.”