Channel integration quality, perceived fluency and omnichannel service usage: The moderating roles of internal and external usage experience

By Xiao-Liang Shen, Yangjun Li, Yongqiang Sun, Nan Wang. Decision Support Systems, 2018

320 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/012e6f4e9ea66878339d504b7b39bab56a703096