Switch: How to Change Things When Change Is Hard

By Chip Heath, D. Heath. 2010

154 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/569559ca9732ae2a0ef46ea48adb40711de83c5a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Jack B. Soll
2. John W. Payne
3. Katherine L. Milkman
4. J. Logg

Citations in the corpus

• A User's Guide to Debiasing (2014, methodology): “The guide was too abstract to be useful (Heath & Heath, 2010).”