Does the Franchisor Provide Value to Franchisees? Past, Current, and Future Value Assessments of Two Franchisee Types

By Marko Grünhagen, Michael Dorsch. 2003

173 citations recorded by the source corpus.

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Entrepreneurial Failure: The Case of Franchisees* (2008, background): “Such a finding greatly strengthens the claim that franchisors add value for franchisees (cf., Grunhagen and Dorsch 2003) and might receive more prominence in franchisor marketing and promotional efforts.”
An Empirical Analysis of Franchisee Value-in-Use, Investment Risk and Relational Satisfaction (2011, unknown): “…that disagreements arising from the allocation of advertising revenues, royalty payments and the size of initial franchise fees constitute the dominant causes of relational conflict and litigation in franchising arrangements (Grunhagen and Dorsch, 2003; Porter and Renforth 1998; Tomzack, 1994).”
Entrepreneurs or Investors: Do Multi‐unit Franchisees Have Different Philosophical Orientations? (2005, background): “Further, prospective multi-unit franchisees of either orientation need to understand that the relationship with the franchisor may change over time beyond initial perceptions and expectations (Grünhagen and Dorsch 2003).”