Marketing the Image of Management:: The Costs and Benefits of CEO Reputation

By Annette L. Ranft, Robert A. Zinko, Gerald R. Ferris, M. Buckley. 2006

111 citations recorded by the source corpus.

Subfields: Anthropology, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/5632b9f58de83b3edcaeb33c25f268e0e95d4c29

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Timothy J. Lee

In Strategy and Management

1. Gerald R. Ferris

Citations in the corpus

• Toward a Theory of Reputation in Organizations (2007, background): “established, how a leader’s reputation affects an organization is only just beginning (i.e., Hayward et al., 2004; Ferris et al., in press-c; Ranft et al., 2006; Wade et al., 2006).”
• How Can the Celebrity Endorsement Effect Help Consumer Engagement? A Case of Promoting Tourism Products through Live Streaming (2021, background): “Furthermore, as the representative and symbol of an organization, the CEO is widely recognized by the marketing and advertising practitioners for its importance in public communication and organizational image shaping [31].”