Market orientation and performance

By T. Connor. 2007

127 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/541f31a701c9d6145c9ac63a7b4841ccad5cdd29

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Hock Hai Teo
2. Ian Wilkinson
3. V. Sambamurthy
4. B. Rong

In Organizational Behavior and Human Resource Management

1. Hock Hai Teo
2. Ian Wilkinson
3. Lih-Bin Oh
4. B. Rong
5. Milena M. Head

In Strategy and Management

1. Hock Hai Teo
2. Ian Wilkinson
3. Lih-Bin Oh
4. V. Sambamurthy
5. B. Rong
6. Paul P. Tallon
7. Kenneth L. Kraemer
8. Kevin Zhu

Citations in the corpus

• The effects of retail channel integration through the use of information technologies on firm performance (2012, background): “Firms enjoy superior performance when they are able to satisfy the needs of current customers and attract new customers (Connor, 2007; Winterscheid, 1994).”
• What do Managers’ Survey Responses Mean and What Affects Them? The Case of Market Orientation and Firm Performance (2011, background): “These two means of measurement are correlated (Dawes, 1999; Ailawadi et al., 2004; Hult et al., 2005; Wall et al., 2004), suggesting, as noted, that managers do know their firms’ performance.”