Is It Really Love? A Comparative Investigation of the Emotional Nature of Brand and Interpersonal Love

By T. Langner, Jennifer Schmidt, Alexander Fischer. 2015

131 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/5368f85943037c7f1ca50c32bd37a9fa1cb41e40

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In Experimental and Cognitive Psychology

1. Narissara Palusuk
2. Bernadett Koles
3. Rajibul Hasan

In Marketing

1. Narissara Palusuk
2. Bernadett Koles
3. Rajibul Hasan

In Sociology and Political Science

1. Narissara Palusuk
2. Bernadett Koles
3. Rajibul Hasan

Citations in the corpus

• ‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love (2019, background): “surveys with US or Western-European groups) were most prominent in the pursuit of brand love, with a few studies embracing a more exploratory approach and employing interviews and mixed-methods designs (Albert et al., 2009; Batra et al., 2012; Langner et al., 2015).”