Ethnographic Approaches to the Internet and Computer-Mediated Communication

By A. Garcia, Alecea Standlee, Jennifer R. Bechkoff, Yan Cui. 2009

530 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Using online social networking for teaching and learning: Facebook use at the University of Cape Town (2009, methodology): “This study uses the term quite loosely, and more accurately merely draws on the basic principles of ethnography, with the researcher employing a form of ‘lurking’ or ‘completely unobtrusive observation’ (Garcia et al. 2009: 58) to gain an understanding of online interaction.”
Skype as a Tool for Qualitative Research Interviews (2016, background): “Methods that have been a topic of enquiry include: online ethnographies (Beneito-Montagut 2011; Garcia et al. 2009; Kozinets 2009); blogs analysis (Hookway 2008; Rettberg 2008); Facebook as a research tool and source of data (Baker 2013; Baltar & Brunet 2012; Brickman Bhutta 2012;Taylor et al.…”
Stacys, Beckys, and Chads: the construction of femininity and hegemonic masculinity within incel rhetoric (2020, background): “Immersion helped to provide insight into the daily lives of members, along with their ideology and assumptions surrounding gender (Garcia et al., 2009; Skågeby, 2011).”