An ecological valence theory of human color preference

By Stephen E. Palmer, Karen B. Schloss. Proceedings of the National Academy of Sciences of the United States of America, 2010

692 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Sensory Systems, Social Psychology

View Paper: https://www.semanticscholar.org/paper/227300f72f65e3a1068afea211abe086ac43b697

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Rachel Min Wong
2. Olusola O. Adesope
3. Peter C. Stewart
4. E. Goss
5. Stephen E. Palmer
6. Karen B. Schloss
7. J. Sammartino

In Sensory Systems

1. Rachel Min Wong
2. Olusola O. Adesope
3. Peter C. Stewart
4. E. Goss

In Social Psychology

1. Rachel Min Wong
2. Olusola O. Adesope
3. Peter C. Stewart
4. E. Goss
5. Stephen E. Palmer
6. Karen B. Schloss
7. J. Sammartino

Citations in the corpus

• Visual aesthetics and human preference. (2013, background): “Preferences for different perspective views follow a similar pattern (Palmer et al. 1981, Sammartino & Palmer 2012b).”
• Plate shape and colour interact to influence taste and quality judgments (2013, background): “According to the Ecological Valence Theory (EVT), in regard to colour, our preference for a particular colour is determined by a sum total of our past experience with that colour, experience not necessarily specific to the object currently being perceived [30].”
• Meta-Analysis of Emotional Designs in Multimedia Learning: A Replication and Extension Study (2020, background): “Studies show that using anthropomorphic graphics and warm, bright, highly saturated colors as design features can elicit positive emotions in learners (Berry and McArthur 1985; Palmer and Schloss 2010).”