Connecting With Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging

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When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive (2019, background): “Second, these influencers are persuasive opinion leaders who have strong influence on consumer product evaluation and the decision-making process (Escalas and Bettman 2017).”
Using descriptive norm appeals effectively to promote green behavior (2018, background): “From a persuasion perspective, the profile and attributes of a celebrity endorser draw attention to the message and transfer image values to the message (Escalas & Bettman, 2017; Miller & Allen, 2012; Rudolph, 1947).”
Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising (2021, background): “…content to attract a following via interactive social media platforms (Lou and Kim 2019), whereas celebrities who are famous for theatrical talents, such as acting, singing, or sports, often have gained their fame through traditional media, such as movies, TV, and radio (Escalas and Bettman 2017).”