Consumer resistance to innovation—a behavioral reasoning perspective

By Marius Claudy, Rosanna Garcia, Aidan O'driscoll. 2015

575 citations recorded by the source corpus.

Subfields: Applied Psychology, Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/518972df6c3fed38b3211e37e3cc6524db00b674

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. David T. Neal
2. Wendy Wood
3. J. Labrecque
4. N. Harrington
5. Riza Casidy
6. Neelika Arora
7. Amandeep Dhir
8. R. Padhy

In Management, Monitoring, Policy and Law

1. David T. Neal
2. J. Labrecque
3. Riza Casidy
4. Neelika Arora
5. Amandeep Dhir
6. R. Padhy
7. Anil K. Gupta
8. Wendy Wood

In Marketing

1. David T. Neal
2. Amandeep Dhir
3. R. Padhy
4. Aditya Kumar Sahu
5. J. Labrecque
6. Riza Casidy
7. Neelika Arora
8. Anil K. Gupta

Citations in the corpus

• Envisioning the Future of Behavioral Decision-Making: A Systematic Literature Review of Behavioral Reasoning Theory (2020, background): “Out of 23 artiles, six articles have used second-order constructs to measure reaons for and reasons against (see Claudy et al., 2015 ; Gupta and rora, 2017a ; Gupta and Arora, 2017b ; Pillai and Sivathanu, 2018 ; ivathanu, 2018a , 2018b ).”
• Metabarcoding From Microbes to Mammals: Comprehensive Bioassessment on a Global Scale (2020, background): “Even as interest in DNA metabarcoding has risen (Figure 1A), there has been resistance toward its adoption, a phenomenon seen with other revolutionary technologies (Ram and Sheth, 1989; Claudy et al., 2015; König and Neumayr, 2017).”
• The role of brand reputation in organic food consumption: A behavioral reasoning perspective (2018, methodology): “While the BRT has been employed in prior studies (e.g. Claudy et al., 2015; Westaby, 2005) to examine the relationship between values and attitude, no studies have examined the mediating role of consumer reasoning (i.e. ‘reasons for’ and ‘reasons against’) in this relationship.”
• Habit slips: when consumers unintentionally resist new products (2017, background): “Most prior research in this area has focused on one part of the puzzle of new product adoption, emphasizing active forms of resistance, especially consumers’ explicit beliefs and intentions that impede new product use (e.g., Claudy et al. 2015).”
• Understanding determinants and barriers of mobile shopping adoption using behavioral reasoning theory (2017, methodology): “This theory has been applied to understand innovation adoption (Chatzidakis and Lee, 2013; Claudy et al., 2015; Claudy, Peterson and O’Driscoll, 2013; Westaby et al., 2010) and the findings support that determinants for adoption and barriers can be studied in a single framework.”