The role of brand reputation in organic food consumption: A behavioral reasoning perspective

By Jessica Ryan, Riza Casidy. 2018

183 citations recorded by the source corpus.

This study examines the role of brand reputation in influencing organic food consumption. Specifically, we adopted the behavioral reasoning theory framework and examined the mechanisms by which consumers’ values affect their attitude and intention to consume organic food under varying levels of brand reputation. To test the theoretical framework, we recruited 617 respondents from Amazon's Mechanical Turk (Mturk) platform. The analysis found general support for the application of behavioral reasoning theory in the organic food consumption context. The results revealed that the relationship between consumer values and attitude is partially (fully) mediated by consumer reasoning in low (high) brand reputation conditions.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0a64ac4783ae6d6848eff0a61d7f173b7afb2852

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Amandeep Dhir
2. R. Padhy
3. Aditya Kumar Sahu

In Sociology and Political Science

1. Amandeep Dhir
2. R. Padhy
3. Aditya Kumar Sahu
4. Shalini Talwar

Citations in the corpus

• Envisioning the Future of Behavioral Decision-Making: A Systematic Literature Review of Behavioral Reasoning Theory (2020, background): “Other RT studies are related to binge drinking ( Norman et al., 2012 ), ntrepreneurship ( Miralles et al., 2017 ), innovation ( Claudy et al., 015 ), leadership decision-making ( Westaby et al., 2010 ), organic ood ( Ryan and Casidy, 2018 ), and performance enhancement drugs Lazuras et al., 2017 ).”