Persuasion and Attitude Change

By Richard E. Petty, S. Wheeler, Zakary L. Tormala. 2003

137 citations recorded by the source corpus.

Subfields: Applied Psychology, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/51492f854bdd12f1f4ee002ae89eb3061d909e0a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Richard E. Petty
2. P. Briñol
3. Kenneth G. DeMarree
4. S. Wheeler
5. Zakary L. Tormala
6. Derek D. Rucker
7. J. Steele
8. N. Ambady

In Social Psychology

1. Richard E. Petty
2. P. Briñol
3. Kenneth G. DeMarree
4. S. Wheeler
5. Zakary L. Tormala
6. Bertram Gawronski
7. Derek D. Rucker
8. L. Bergkvist

In Sociology and Political Science

1. Richard E. Petty
2. P. Briñol
3. Kenneth G. DeMarree
4. S. Wheeler
5. Jamie Barden
6. Zakary L. Tormala
7. Derek D. Rucker
8. Bertram Gawronski

Citations in the corpus

• The Elaboration Likelihood Model of persuasion: Developing health promotions for sustained behavioral change. (2009, background): “Other variables impacting message elaboration have been reviewed extensively elsewhere (see Petty and Wegener, 1998a; Petty, Wheeler, and Tormala, 2003), and could prove useful in health communication campaigns.”
• The Meta–Cognitive Model (MCM) of Attitudes: Implications for Attitude Measurement, Change, and Strength (2007, background): “Thus, just as one can store one’s birthdate in long-term memory and retrieve it when birthdate along with today’s date), people can retrieve evaluations associated with attitude objects and modify them according to the current situation (e.g., “I generally like cake, but this one smells odd, so I…”