Assimilation and Contrast Effects in Cultural Frame Switching

By Chi-Ying Cheng, Fiona Lee, Verónica Benet‐Martínez. 2006

196 citations recorded by the source corpus.

This study examines how the valence of cultural cues in the environment moderates the way biculturals shift between multiple cultural identities. The authors found that when exposed to positive cultural cues, biculturals who perceive their cultural identities as compatible (high bicultural identity integration, or high BII) respond in culturally congruent ways, whereas biculturals who perceive their cultural identities as conflicting (low BII) respond in culturally incongruent ways. The opposite was true for negative cultural cues. These results show that both high and low BIIs can exhibit culturally congruent or incongruent behaviors, and have implications for understanding situations where high and low BIIs might adapt differently.

Subfields: Cognitive Neuroscience, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/50ce179da4cc538176867cb76c08e257b5773c25

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Citations in the corpus

Boundary work: An interpretive ethnographic perspective on negotiating and leveraging cross-cultural identity (2011, background): “It is characterized as “networks of discrete, specific constructs or schemas” (Cheng et al., 2006), or a “network of associations” (Fu, Chiu, Morris, & Young, 2007).”
Identity Motives and Cultural Priming: Cultural (Dis)Identification in Assimilative and Contrastive Responses (2008, background): “Cheng et al. (2006) found a more complex pattern that high-conflict individuals respond contrastively to positive but not negative valenced primes.”
Cultural chameleons and iconoclasts: Assimilation and reactance to cultural cues in biculturals’ expressed personalities as a function of identity conflict (2009, background): “…used primes of famous or highly positive cultural images, and images that are obvious icons of cultural traditions, which could elicit contrast effects through cognitive mechanisms such as perceived extremity, selfdiscrepancy or overcorrection (Cheng et al., 2006; Wheeler, DeMarree, & Petty, 2007).”
Asian-Americans' Creative Styles in Asian and American Situations: Assimilative and Contrastive Responses as a Function of Bicultural Identity Integration (2010, unknown): “In support of this motivational account, we sought to further demonstrate that perceived self-discrepancy in valence is not necessary for the contrastive responses to cultural primes of low BIIs (cf. Cheng et al., 2006).”
Multiculturalism and Entrepreneurial Intentions: Understanding the Mediating Role of Cognitions (2018, background): “, Benet-Mart ınez, V., & Karakitapo glu-Ayg€un, Z. (2007). Embracing American culture structures of social identity and social networks among first-generation biculturals.”