Generation Y travelers' commitment to online social network websites

By Khaldoon Nusair, Anil Bilgihan, Fevzi Okumus, Cihan Cobanoglu. 2013

211 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/4fbf8c6ca9e87c18d70fcb47d1c6af9573969d59

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In Information Systems and Management

In Organizational Behavior and Human Resource Management

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Citations in the corpus

An exploration of the factors influencing social media continuance usage and information sharing intentions among Korean travellers (2017, background): “…consumers' urge to buy restaurant products and services impulsively (Chung, Song, & Lee, 2017), loyalty to travel-related online social networks (Nusair et al., 2013), travel intention (Tang, Jang,&Morrison, 2012), behavioral intention to visit a tourist destination (Chen, Shang, & Li, 2014),…”
Social media in marketing: A review and analysis of the existing literature (2017, methodology): “…has been the focus of attention of number of studies (about15 articles) over the prior literature (e.g. Hoffman and Fodor, 2010; Kim et al., 2015; Okazaki and Taylor, 2013; Rathore et al., 2016; Saxena and Khanna, 2013; Zeng and Gerritsen, 2014; Felix et al., 2016; Hofacker and Belanche, 2016;…”
Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding (2016, background): “They constitute more than 25 percent of the world population (Nusair, Bilgihan, Okumus, & Cobanoglu, 2013), are highly sociable, tech-literate, and media/tech savvy (Farris, Chong, & Danning, 2002; Nusair et al., 2013) and more importantly, they grew up with technology (Palmer, 2009b).”
The effect of online interaction and trust on consumers’ value co-creation behavior in the online travel community (2018, background): “Last but not least, Nusair, Bilgihan, Okumus, and Cobanoglu (2013) suggest that online trust can drive consumers to establish emotional connections with online communities.”
Generating brand awareness in Online Social Networks (2015, background): “The effects of OSN campaigns on consumers’ perception of services and brands have yet to be better understood (Hutter, Hautz, Dennhardt, & Füller, 2013; Nusair, Bilgihan, Okumus, & Cobanoglu, 2013).”
Opt out of privacy or "go home": understanding reluctant privacy behaviours through the FoMO-centric design paradigm (2019, background): “[51] found that “calculatively committed Gen Y users stay in a relationship with travel related OSNs [Online Social Networks] because of the lack of alternatives and the switching costs associated with leaving the relationship.”