Market systems, stakeholders and value propositions
By Stephen Louis Vargo. 2011
145 citations recorded by the source corpus.
Subfields: Business and International Management, Management Science and Operations Research, Marketing
View Paper: https://www.semanticscholar.org/paper/4fb03feb0b0fc4b890f4962e29e9a60073b6ba87
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In Business and International Management
In Management Science and Operations Research
In Marketing
Citations in the corpus
- Motives and resources for value co-creation in a multi-stakeholder ecosystem: A managerial perspective (2016, background): “…authors acknowledge that, while consumers are pivotal to the co-creation process, little research has systematically addressed value co-creation from a multi-stakeholder perspective (Hult, Mena, Ferrell, & Ferrell, 2011; Vargo, 2011; Kornum & Mühlbacher, 2013; Vallaster & von Wallpach, 2013).”
- Linking Service-Dominant Logic and Strategic Business Practice (2012, background): “Specifically with reference to S-D logic, researchers (see Vargo 2011) have recently questioned the strategic importance of value cocreation capabilities shaping market configurations and have called for respective investigations.”