Red, white, and blue enough to be green: Effects of moral framing on climate change attitudes and conservation behaviors

By C. Wolsko, Hector Ariceaga, J. Seiden. 2016

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Moral reframing: A technique for effective and persuasive communication across political divides (2019, background): “Similarly, Feinberg and Willer (2013) found that conservatives reported greater environmental concern, support for pro-environmental legislation, and belief in climate change when presented with a purity-based argument that emphasized how dirty, disgusting, and impure environmental degradation is, c”
A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion (2020, background): “Matching a message to the relevant moral foundation tends to increase relevant attitudinal and behavioral change (Feinberg & Willer, 2015; Wolsko et al., 2016).”
Identifying the most important predictors of support for climate policy in the United States (2020, background): “, 2020) and value-based messages (Wolsko et al., 2016) have different effects depending on political party affiliation as well as political ideology.”