Applications of evolutionary psychology in marketing

By Gad Saad, Tripat Gill. 2000

235 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/4e07fa6a1e8989e01dda53b3eb9964487be353d0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

In Experimental and Cognitive Psychology

In Marketing

Citations in the corpus

Sex or gender? Expanding the sex-based view by introducing masculinity and femininity as predictors of financial risk taking (2008, background): “Theories that stress biological reasons label differences between men and women as sex differences and name hormones and genes (Buss, 1989, 1994; Saad & Gill, 2000) as an underlying basis for these differences.”
Beyond "Pink It and Shrink It" Perceived Product Gender, Aesthetics, and Product Evaluation (2015, background): “…is the use of evolutionary psychology (EP; e.g., Griskevicius & Kenrick, 2013; Saad, 2006), as it has been found to effectively explain consumer behavior (Colarelli & Dettmann, 2003; Foxall, 1993; Foxall & James, 2003; Griskevicius & Kenrick, 2013; Saad, 2004, 2006; Saad & Gill, 2000).”
An Evolutionary Psychology Perspective on Gift Giving among Young Adults. (2003, background): “Rajala & Hantula, 2000; Saad & Gill, 2000 ), will provide the necessary impetus for the appropriate Kuhnian paradigmatic shift.”
Isn't It Cute: An Evolutionary Perspective of Baby-Schema Effects in Visual Product Designs (2011, unknown): “Only recently, consumer research has increasingly acknowledged that “consumers are biological and Darwinian beings” (Saad, 2008, p. 426; Durante, Griskevicius, Hill, Perilloux, & Li, 2010; Griskevicius, Shiota, & Nowlis, 2010; Saad & Gill, 2000).”
Drivers and Outcomes of Green Tourist Attitudes and Behavior: Sociodemographic Moderating Effects (2015, background): “Specifically, women are more responsible, obedient, and passive, while men are more self-reliant, rebellious, and aggressive (Saad & Gill, 2000).”
Predicting Tourists' Intention to Try Local Cuisine Using a Modified Theory of Reasoned Action: The Case of New Orleans (2010, methodology): “A proposition that is frequently employed in explaining gender-related differences in many fields is social role theory (Saad & Gill, 2000).”