The effect of product type on value linkages in the means‐end chain: implications for theory and method

By Gillian Sullivan Mort, Trista Rose. 2004

102 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Exploring the Motivations of BASE Jumpers: Extreme Sport Enthusiasts (2009, background): “‘The motivation to consume a product therefore originates from the expected benefits the product conveys to the consumer and the expectation of achieving individual goals’ (Mort & Rose, 2004, p. 222).”
Why are you telling me this? An examination into negative consumer reviews on the Web (2007, background): “In contrast, the evaluation of hedonic products is linked to expectations regarding the likely achievment of a certain value (e.g., happy fulfilled life) (Mort & Rose, 2004).”
Exploring the cognitive–affective nature of destination image and the role of psychological factors in its formation (2008, background): “On this assumption, the individual’s motivation would originate from the expected benefits to be attained in the product’s use and the expectation of achieving personal values (Mort & Rose, 2004).”