Comparison of Convenience Sampling and Purposive Sampling

By I. Etikan, Sulaiman Musa, Rukayya S. Alkassim. 2016

11,400 citations recorded by the source corpus.

This article studied and compared the two nonprobability sampling techniques namely, Convenience Sampling and Purposive Sampling. Convenience Sampling and Purposive Sampling are Nonprobability Sampling Techniques that a researcher uses to choose a sample of subjects/units from a population. Although, Nonprobability sampling has a lot of limitations due to the subjective nature in choosing the sample and thus it is not good representative of the population, but it is useful especially when randomization is impossible like when the population is very large. It can be useful when the researcher has limited resources, time and workforce. It can also be used when the research does not aim to generate results that will be used to create generalizations pertaining to the entire population. Therefore, there is a need to use nonprobability sampling techniques. The aim of this study is to compare among the two nonrandom sampling techniques in order to know whether one technique is better or useful than the other. Different articles were reviewed to compare between Convenience Sampling and Purposive Sampling and it is concluded that the choice of the techniques (Convenience Sampling and Purposive Sampling) depends on the nature and type of the research.

Subfields: Artificial Intelligence

View Paper: https://www.semanticscholar.org/paper/4cabae8c5b53b7c4404c76568690c9c601d131ce

How researchers see this paper

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In Artificial Intelligence

1. J. Mumu
2. M. Aboramadan
3. Alex Casteel
4. C. Farao
5. Y. Kundi
6. Nancy Bridier
7. G. Margono
8. B. Tanujaya

Citations in the corpus

• Describing Populations and Samples in Doctoral Student Research (2021, background): “Also known as judgement sampling, purposive sampling is the intentional selection of a participant because of the characteristics and qualities the individual possesses (Etikan et al., 2016).”
• The Relationship between Higher Order Thinking Skills and Academic Performance of Student in Mathematics Instruction (2017, methodology): “Purposive sampling, according to Etikan, Musa, and Alkassim (2016) is the deliberate choice of a participant due to the qualities the participant possesses.”
• A case study in public child welfare: county-level practices that address racial disparity in foster care placement (2019, neutral): “This strategy focuses on selecting participants that have unique qualities and criteria that align with the objective of the study (Etikan, Abubakar Musa, & Sunusi Alkassim, 2016).”
• Examining the effects of environmentally-specific servant leadership on green work outcomes among hotel employees: the mediating role of climate for green creativity (2021, methodology): “First, although convenience sampling is easy to carry out and cost-effective (e.g., Etikan et al., 2016; Keller, 2005) and has been widely used in hospitality sector (e.g., Ieong & Lam, 2016; Koc & Boz, 2020), this method restricts the ability to generalize to the broader population.”