Virtual experience vs. brochures in the advertisement of scenic spots: how cognitive preferences and order effects influence advertising effects on consumers.

By Wen-Bin Chiou, Chin-Sheng Wan, H. Lee. 2008

89 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/4abce1e37f1dcbbdc3dc4721fe0a265c80069d1c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Chieh-Wen Sheng
2. Ming-Chia Chen

In Marketing

1. Chieh-Wen Sheng
2. Ming-Chia Chen

Citations in the corpus

• A study of experience expectations of museum visitors (2012, background): “experience is dynamic, with influences from varied factors (Chiou et al., 2008; Larsen, 2007).”