Overcoming Mass Confusion: Collaborative Customer Co-Design in Online Communities

By Frank T. Piller, Petra Schubert, Michael Koch, Kathrin M. Möslein. J. Comput. Mediat. Commun., 2005

297 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Marketing, Mechanical Engineering

View Paper: https://www.semanticscholar.org/paper/4a7804e6ce557659a1c4d8800023cf925eb4064d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management of Technology and Innovation

1. Sara H. Hsieh
2. Aihwa Chang

In Marketing

1. Sara H. Hsieh
2. Aihwa Chang

In Mechanical Engineering

1. Sara H. Hsieh
2. Aihwa Chang

Citations in the corpus

• The Psychological Mechanism of Brand Co-creation Engagement (2016, methodology): “Examples of product co-design conducted on open-source platforms include Nike co-creating basketball shoes by using customer-contributed designs (Füller, Jawecki, and Mühlbacher 2007) and Adidas leveraging online communities to collaborate in product co-design (Piller et al. 2005).”