Use of inoculation to foster resistance to credit card marketing targeting college students

By J. Compton, Michael Pfau. 2004

111 citations recorded by the source corpus.

Subfields: Communication, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/4890acc4aa50ad5f40d655d56a95ad675ae437fb

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. L. Ford
2. J. Ford
3. Angelo D'Amelio
4. J. Compton
5. Michael Pfau

In Literature and Literary Theory

1. L. Ford
2. J. Ford
3. Angelo D'Amelio
4. J. Compton
5. S. van der Linden

In Sociology and Political Science

1. L. Ford
2. J. Ford
3. Angelo D'Amelio
4. J. Compton
5. Michael Pfau
6. D. Bouckenooghe
7. P. Almeida
8. M. Velez

Citations in the corpus

• Resistance to Change: The Rest of the Story (2008, methodology): “Inoculation theory has been used successfully in increasing college student resistance to credit card advertisements (Compton & Pfau, 2004), preventing the erosion of public attitudes toward an organization following a crisis (Wan & Pfau, 2004), and increasing the resistance of supporters of…”
• Inoculation Theory of Resistance to Influence at Maturity: Recent Progress In Theory Development and Application and Suggestions for Future Research (2005, background): “…Kaminski, 2002); public relations (Burgoon, Pfau, & Birk, 1995; Wan & Pfau, 2004); marketing campaigns (Compton & Pfau, 2004a); academic misconduct (Compton & Pfau, 2004b); adolescent alcohol use (Godbold & Pfau, 2000); commercial advertising (Pfau, 1992); and adolescent smoking (Pfau & Van…”