The uses-and-gratifications perspective of media effects.

By Alan M. Rubin. 2002

1,153 citations recorded by the source corpus.

Subfields: Communication, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/477999ab0313c2f318421f35aa255d66c747f71b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

In Literature and Literary Theory

In Sociology and Political Science

Citations in the corpus

Students' Silent Messages: Can Teacher Verbal and Nonverbal Immediacy Moderate Student Use of Text Messaging in Class? (2010, background): “To satisfy media users’ needs, media compete for users’ gratifications, and these gratifications are best judged by media users as opposed to media providers (Katz, Blumler, & Gurevitch, 1974; Rubin, 2002).”
Conceptualizing Media Enjoyment as Attitude: Implications for Mass Media Effects Research (2004, background): “guished between gratifications sought and those obtained (Rubin, 2002), distinguished between ritualized and instrumental motivations”
Tuning in to fit in? Acculturation and media use among Chinese students in the United States (2004, background): “Audience members are viewed as being goaldirected (Rubin, 2002).”
The Role of Motivation and Media Involvement in Explaining Internet Dependency (2008, background): “In line with UGT, a host of intervening variables (e.g., involvement) affect the process from motivation to media outcomes (A. M. Rubin, 2002).”
Measuring Social Media Credibility: A Study on a Measure of Blog Credibility (2011, background): “Instead of being a passive recipient of messages, individual members of publics are now active enough to select communication channels, especially when they care about an issue (Rubin, 2002).”
Does Exposure to Sexual Hip-Hop Music Videos Influence the Sexual Attitudes of College Students? (2009, background): “Social cognitive theory and parasocial interaction are both viable theoretical frameworks to explain this phenomenon (Bandura, 2002; Rubin, 2002).”
Mass Media Effects on Youth Sexual Behavior Assessing the Claim for Causality (2011, background): “Rubin (2002) adopts a more nuanced stance: audience involvement can enhance effects or reduce them, depending on the nature of the involvement.”
Does Facebook make you lonely?: A meta analysis (2014, background): “UGT focuses on how individuals use media to fulfill their needs (Rubin, 2002).”
The Importance of Indirect Effects in Media Effects Research: Testing for Mediation in Structural Equation Modeling (2003, background): “Rubin (2002) paraphrases Rosengren (1 974) when he states that “uses and gratifications rests on a mediated view of communication influence, which stresses how individual differences constrain direct media effects” (p. 526).”
Social media and loneliness: Why an Instagram picture may be worth more than a thousand Twitter words (2016, background): “Uses and gratifications of social media The Uses and Gratifications (U&G) approach (Katz, Blumler, & Gurevitch, 1973; Rubin, 2002; Sundar & Limperos, 2013) is a wellestablished framework for approaching the study of media.”
Motivations for using the mobile phone for mass communications and entertainment (2008, background): “As Rubin (2002) argues, the uses and gratifications research is ‘‘a psychological communication perspective’’ that ‘‘stresses individual use and choice’’ (p. 526).”
Primacy Effects of The Daily Show and National TV News Viewing: Young Viewers, Political Gratifications, and Internal Political Self-Efficacy (2007, methodology): “The first and most commonly used method is the survey-based technique of self-report gratifications-sought measures and associating these items with actual media consumption or the indirect effects of gratifications sought on a given set of post-media-use outcome variables (Rubin, 2002).”
An Examination of the Reciprocal Relationship of Loneliness and Facebook Use among First-Year College Students (2012, background): “First, the finding of Facebook intensity had a positive impact on loneliness is consistent with views that using the Internet as a communication tool augments one’s familial activities and social lives (Rubin, 2002).”
How Do We React When Our Favorite Characters Are Taken Away? An Examination of a Temporary Parasocial Breakup (2011, background): “TELEVISION VIEWING MOTIVATION Previous research applying the uses and gratifications framework has revealed that individuals choose to watch television to serve different needs (for review, see A. M. Rubin, 2009).”
How credibility affects eWOM reading: The influences of expertise, trustworthiness, and similarity on utilitarian and social functions (2014, background): “In particular, media usage is motivated by the needs that consumers seek to fulfill (uses and gratifications approach; Katz, Blumler, and Gurevitch 1973; Rubin 2002).”
Binge-watching motivates change: Uses and gratifications of streaming video viewers challenge traditional TV research (2020, background): “The last assumption is that media may affect the way people rely on certain media channels (Rubin, 2002).”