Conceptualizing Media Enjoyment as Attitude: Implications for Mass Media Effects Research

By Robin L. Nabi, Marina Krcmar. 2004

345 citations recorded by the source corpus.

Subfields: Communication, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f23ad9103494ad46d46b2b43187f7c732272c866

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Citations in the corpus

Love me Tinder: Untangling emerging adults' motivations for using the dating application Tinder (2017, neutral): “First, theory on media use and effects highlights that in-depth knowledge on motivations for media use is necessary to truly understand why individuals choose to consume a particular medium (Nabi & Krcmar, 2004; Slater, 2007; So, 2012).”
GameFlow: a model for evaluating player enjoyment in games (2005, background): “Attitude is affected by previous viewing experience, previous behaviors related to the content, the viewers intentions regarding the content, and behavior during viewing [Nabi and Krcmar 2004].”
Media Enjoyment as Need Satisfaction: The Contribution of Hedonic and Nonhedonic Needs (2011, background): “Although there have been efforts to explicate the component parts of enjoyment as both an attitude (Nabi & Krcmar, 2004) and an experiential state (Vorderer, Klimmt, & Ritterfeld, 2004), the majority of entertainment research has overlooked the complexity of the enjoyment concept.”
Identification with characters and narrative persuasion through fictional feature films (2010, background): “In both cases a single item was used, in the understanding that enjoyment can be conceptualized as a kind of attitude towards an offer of media entertainment (Nabi and Krcmar, 2004).”
Need Satisfaction Supportive Game Features as Motivational Determinants: An Experimental Study of a Self-Determination Theory Guided Exergame (2012, background): “Media scholars have defined enjoyment as an emotion ( Vorderer, Klimmt, & Ritterfeld, 2004 ), an attitude ( Nabi & Krcmar, 2004 ), or a combination of cognition and affect ( Raney & Bryant, 2002 ).”
Defining Media Enjoyment as the Satisfaction of Intrinsic Needs (2010, background): “Nabi and Krcmar (2004) conceptualized enjoyment as attitude toward an entertainment experience, complete with affective, behavioral, and cognitive dimensions.”
Enjoyment of films as a function of narrative experience, perceived realism and transportability (2011, background): “…to use media and maybe even the origin of all other motives scholars have argued that enjoyment is implied in the “very idea of gratification” (Nabi and Krcmar, 2004, p. 301), the “ultimate goal” (Raney, 2004, p. 348) and “one of the most popular gratifications sought from media” (Sherry,…”
Entertainment is Emotion: The Functional Architecture of the Entertainment Experience (2008, background): “…theoretical contributions to the psychological study of entertainment regard emotion and affect as a sine qua non of the entertainment experience (Bryant & Miron, 2003; Klimmt & Vorderer, 2003; Nabi & Krcmar, 2004; Vorderer, 2001; Vorderer et al., 2004; Vorderer, Steen, & Chan, 2006; Wirth, 2006).”
Perceptions of the Authenticity of Reality Programs and Their Relationships to Audience Involvement, Enjoyment, and Perceived Learning (2009, methodology): “This is consistent with a model of enjoyment advanced by Nabi and Krcmar (2004) , in which enjoyment is conceptualized as an attitude with affective, cognitive, and behavioral elements.”
Media and Emotions (2005, background): “Affective involvement seems to be related to enjoyment but the two concepts are not identical (Nabi & Krcmar, 2004).”