Strategic challenges for the marketing of services internationally

By R. Javalgi, D. S. White. 2002

160 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/46ec7643c81beb45f253f3a431d62df9c20102ba

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Organizational Behavior and Human Resource Management

1. James Agarwal
2. R. Javalgi
3. Naresh K. Malhotra
4. Tao Zhou
5. Ting Chi
6. Yiwen Zheng
7. V. Venkatesh

In Sociology and Political Science

1. R. Javalgi
2. James Agarwal
3. Naresh K. Malhotra
4. Heng Xu
5. Ritu Agarwal
6. Tamara Dinev
7. James Y. L. Thong
8. Serge Egelman

In Strategy and Management

1. R. Javalgi
2. Charles L. Martin
3. Naresh K. Malhotra

Citations in the corpus

• Dimensions of service quality in developed and developing economies: multi‐country cross‐cultural comparisons (2005, background): “) and the inclusion of “Generally accepted trade in services” (GATS) in the Uruguay Round has drastically reduced barriers in trade in services ( Javalgi and White, 2002”
• Internationalization of services: identifying the building‐blocks for future research (2007, background): “In addition to a plethora of industry-specific challenges, there are several features of services that generally make marketing of services different and potentially more challenging than marketing of goods; this is particularly so in international markets ( Javalgi and White, 2002”