Celebrity Involvement, Perceived Value, and Behavioral Intentions in Popular Media-Induced Tourism

By Chang-Hua Yen, Hsiu-Yu Teng. 2015

150 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/4645fc2cf851abc0ec857e3c13d3d318938d4700

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Timothy J. Lee
2. Sangkyun Kim
3. Samuel S. Kim

In Sociology and Political Science

1. Samuel S. Kim
2. Timothy J. Lee
3. Sangkyun Kim
4. Rajesh Rajaguru

Citations in the corpus

• How Can the Celebrity Endorsement Effect Help Consumer Engagement? A Case of Promoting Tourism Products through Live Streaming (2021, background): “Moreover, the few tourism studies related to celebrity effects are limited to verifying the celebrity impact on the overall tourist attitudes [9,10], or research that focuses on individuals’ celebrity involvement [11,12], not the perspective of celebrity endorsement.”
• Perceived values of TV drama, audience involvement, and behavioral intention in film tourism (2018, methodology): “…methodologies have examined the close relationships between celebrity involvement and behavioral intention, as well as their moderating or mediating role in predicting those relationships in the context of film tourism (see for example Wong & Lai, 2015; Yen & Croy, in press; Yen & Teng, 2015).”