Should the Devil Sell Prada? Retail Rejection Increases Aspiring Consumers' Desire for the Brand

By Morgan K. Ward, Darren W. Dahl. 2014

171 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/4625bebb5f4e786cefe13ab6cc3fdc582ceb2700

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Andrew T. Stephen
2. Lauren Grewal

In Marketing

1. Lauren Grewal
2. Nicole Coleman
3. Andrew T. Stephen
4. P. K. Kannan
5. Hongshuang Li

In Social Psychology

1. Andrew T. Stephen
2. Lauren Grewal
3. Nicole Coleman

Citations in the corpus

• When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest (2019, background): “Consumers generally choose and purchase products that express an identity that they possess, such as an environmentalist driving an ecofriendly Toyota Prius (Ward and Dahl 2014).”