Revenue management: Resolving potential customer conflicts
By Jochen Wirtz, Sheryl E. Kimes, Jeannette Ho Pheng Theng, Paul G. Patterson. 2003
151 citations recorded by the source corpus.
Subfields: Management Information Systems, Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/44951f710866def538130ef82cca597da8131dd5
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In Management Information Systems
In Marketing
In Strategy and Management
Citations in the corpus
- An overview of research on revenue management: current issues and future research (2007, background): “Anthony Ingold, Una McMahon-Beattie and Ian Yeoman’s Yield Management: Strategies for the Service Industries (2000) focuses on theoretical foundations, knowledge and applications of revenue management.”
- The Moderating Role of Familiarity in Fairness Perceptions of Revenue Management Pricing (2007, background): “Therefore, unless customers' fairness perceptions of RM and related rate fences can be well managed, short-term gains through RM may be offset by a negative impact on longer term profitability (Wirtz et al. 2003).”