How and Why Conversational Value Leads to Happiness for Experiential and Material Purchases

By Wilson Bastos, Merrie Brucks. 2017

135 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/43de830035b9125dd2ebaeab1c6436582e3b4bbc

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. A. Monga
2. Robert W. Palmatier
3. Suzanne B. Shu
4. Deborah A. Small

In Social Psychology

1. A. Monga
2. Carey K. Morewedge
3. Robert W. Palmatier
4. Suzanne B. Shu
5. Deborah A. Small

Citations in the corpus

• Evolution of Consumption: A Psychological Ownership Framework (2020, background): “We posit that the more positive social signal provided by experiential than by material purchases (Bastos and Brucks 2017) may undergird their potent value as self-signals.”