When a Car Makes You Smile: Development and Application of an Instrument to Measure Product Emotions

By P. Desmet, Paul Hekkert, J. Jacobs. 2000

239 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/427c4dd6a93eb6f3a9636fb5b828602d8c26eb23

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Citations in the corpus

Emotional Returns and Emotional Costs in Privately Held Family Businesses: Advancing Traditional Business Valuation (2008, background): “Qualitative and quantitative techniques have been developed to account for different emotions and to relate them to product preference ( Desmet, Hekkert, & Jacobs, 2000 ), decision making (Connolly & Butler, 2006), job performance (Arvey et al., 1998), or, more generally, to behavior (Engelberg & Sj”
Projective techniques for brand image research. Two personification-based methods explored (2007, background): “Keywords Brand image, Brands, Consumer behaviour, Qualitative research, Beer Paper type Research paper Qualitative Market Research: An International Journal Vol. 10 No. 3, 2007 pp. 300-309 q Emerald Group Publishing Limited 1352-2752 DOI 10.1108/13522750710754326”
The role of emotions in food choice and liking (2015, methodology): “Instrument (PrEmo®) (Desmet et al., 2000).”
Emotional timescapes: the temporal perspective and consumption emotions in services (2015, background): “Given the above research questions, our interest clearly lies in what Desmet et al. (2000) refer to as the ‘total consuming experience’, and we emphasize the lived, as opposed to objectively measured, aspects of this experience.”
Framework of product experience (2007, result): “Similarly, in a study on emotional responses elicited by automotive design, Desmet, Hekkert, and Jacobs (2000) found differences in emotional responses both between and within cultures.”