Strategic Brand Management

By F. M. Miller, David Hall. 2007

1,602 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/422d179efb4e027f4eec0405ffb0ea2ee4465467

Citations in the corpus

• The role of brand attachment strength in higher education (2016, unknown): “Brand image, which is the consumer's perceptions of a brand as reflected by the brand associations held in their memories (Keller, 2003), will depend on the type of institution that will command a different approach to marketing the university to potential students (Ivy, 2001).”
• Pengaruh Brand Image Dan Brand Awareness Terhadap Keputusan Pembelian (2021, unknown): “Kemudian (Kapferer, 2008) menyatakan bahwa “citra merek merupakan suatu ide yang diinginkan dan eksklusif yang melekat pada suatu produk, jasa, tempat, atau pengalaman.”
• Good guy vs. bad guy: the influence of parasocial interactions with media characters on brand placement effects (2015, unknown): “…and processing of brand and character information are either highly likely if both are consistently presented as connected over a period of time (Keller 2012) as in the first study featuring a media character wearing the same branded t-shirt throughout the whole clip or if there are already…”
• Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims (2008, unknown): “(Keller 2003, p. 71)”
• The relative strength of affective commitment in securing loyalty in service relationships (2006, unknown): “Past research has shown that the strength of consumers' attitudes toward a brand is a very good indicator of their brand loyalty behavior (Aaker, 1996; Keller, 1998).”
• A new measure of brand personality (2009, unknown): “In summary, application of our scale to experimental or longitudinal data could provide more information about the evaluation and evolution of a brand's personality due to differential positioning strategies, differential marketing activities and communicationmessages, leverage of differential secon”
• Brand Portfolio Strategy and Firm Performance (2009, unknown): “However, the marketing literature suggests that lowering the risk of entering new markets is an important benefit of owning a brand that a firm can leverage (e.g., Kapferer 1994).”
• A Conceptual Study on the Country of Origin Effect on Consumer Purchase Intention (2012, unknown): “Studies show that geographic areas like countries, provinces and cities can be labelled as a brand to inform people about the locations, tourists, customers and businesses (Keller, 2008).”
• Exploring the role of brand identification and brand love in generating higher levels of brand loyalty (2016, unknown): “Brand identity communicates to consumers what a brand provides or what the brand stands for (Keller, 2008).”