Marketing and sustainability

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Toward a “theoretical toolbox” for sustainability research in marketing (2011, background): “From a sustainability perspective, this highlights whether or not sustainability is important to consumers, suppliers, or investors (Jones et al. 2007; Schueth 2003).”
Understanding the green buying behavior of younger Millennials from India and the United States: A structural equation modeling approach (2016, background): “Price, the brand in question, and availability of green products (Jones et al. 2008) are other reasons that could impede attitude’s impact on proenvironmental buying behavior.”