The Impact of Value Congruence on Consumer-Service Brand Relationships
By Jing Zhang, Josée Bloemer. 2008
288 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/40c8cd1b717da561b0d61b24c485dcd85468e215
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In Marketing
- N. Theodorakis
- Markus Blut
- Yong Jae Ko
- S. Avourdiadou
- R. Rather
- Mark Anthony Camilleri
- David L. Mothersbaugh
- G. Howat
In Organizational Behavior and Human Resource Management
- N. Theodorakis
- Markus Blut
- Yong Jae Ko
- S. Avourdiadou
- R. Rather
- Mark Anthony Camilleri
- David L. Mothersbaugh
- G. Howat
Citations in the corpus
- The effects of service quality and consumer-brand value congruity on hospitality brand loyalty (2019, background): “Therefore, the congruity (i.e. when there is a perceived fit) between the customers’ and the brands’ values can lead to favorable psychological outcomes (e.g. trust, satisfaction and positive behavioral intentions, etc.) (Lee & Jeong, 2014; Zhang & Bloemer, 2008).”
- A comparison of service evaluation models in the context of sport and fitness centres in Greece (2014, background): “To clarify the multi-dimensional nature of the intentions construct, Zhang and Bloemer (2008) identified three different behavioural intentions dimensions (recommend intentions, willingness to pay and repurchase intentions).”
- How Procedural, Financial and Relational Switching Costs Affect Customer Satisfaction, Repurchase Intentions, and Repurchase Behavior: A Meta-Analysis (2015, background): “…Lee, Cheung, and Chen (2009) x x Decision Support Systems 177 130 Zhang, Lee, Cheung, and Chen (2009) x x Decision Support Systems 178 1,037 153 Zhang and Bloemer (2008) x Journal of Service Research 14 REFERENCES INCLUDED IN META-ANALYSIS Anderson, Eugene W. and Mary W. Suillivan (1993), “The…”