The effect of shipping fees on customer acquisition, customer retention, and purchase quantities

By Michael Lewis. 2006

156 citations recorded by the source corpus.

Subfields: Marketing, Media Technology, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/400a083d2d6ebd5b5b65964d0f6a4d9c57f2efa4

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In Strategy and Management

1. Shafique Ur Rehman
2. Anam Bhatti

Citations in the corpus

• An Analysis of Factors Affecting on Online Shopping Behavior of Consumers (2012, background): “…of online consumer behavior has been conducted in multiple disciplines including information systems, marketing, management science, psychology and social psychology, etc. (Hoffman and Novak, 1996; Koufaris, 2002; Gefen et al., 2003; Pavlou, 2003, 2006; Cheung et al. , 2005; Zhou et al, 2007).”
• The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance (2011, unknown): “Most researchers argue there are two basic customer engagement orientations or processes: customer acquisition and customer retention (Lewis 2006; Reinartz et al. 2004).”