An Analysis of Factors Affecting on Online Shopping Behavior of Consumers
By M. H. Moshrefjavadi, Hossein Rezaei Dolatabadi, Mojtaba Nourbakhsh, Amir Poursaeedi, Ahmadreza Asadollahi. 2012
380 citations recorded by the source corpus.
The purpose of this study is to analyze factors affecting on online shopping behavior of consumers that might be one of the most important issues of e-commerce and marketing field. However, there is very limited knowledge about online consumer behavior because it is a complicated socio-technical phenomenon and involves too many factors. One of the objectives of this study is covering the shortcomings of previous studies that didn't examine main factors that influence on online shopping behavior. This goal has been followed by using a model examining the impact of perceived risks, infrastructural variables and return policy on attitude toward online shopping behavior and subjective norms, perceived behavioral control, domain specific innovativeness and attitude on online shopping behavior as the hypotheses of study. To investigate these hypotheses 200 questionnaires dispersed among online stores of Iran. Respondents to the questionnaire were consumers of online stores in Iran which randomly selected. Finally regression analysis was used on data in order to test hypothesizes of study. This study can be considered as an applied research from purpose perspective and descriptive-survey with regard to the nature and method (type of correlation).The study identified that financial risks and non-delivery risk negatively affected attitude toward online shopping. Results also indicated that domain specific innovativeness and subjective norms positively affect online shopping behavior. Furthermore, attitude toward online shopping positively affected online shopping behavior of consumers.
Subfields: Information Systems and Management, Sociology and Political Science, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/c42546c965a884c2858f74f603d047fc195bb2ae
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Citations in the corpus
- PERCEIVED BENEFITS AND PERCEIVED RISKS EFFECT ON ONLINE SHOPPING BEHAVIOR WITH THE MEDIATING ROLE OF CONSUMER PURCHASE INTENTION IN PAKISTAN (2020, methodology): “This study adopted items from previous studies to measure the constructs on online shopping behavior with 17 items that was adopted from Moshrefjavadi, Dolatabadi, Nourbakhsh, Poursaeedi and Asadollahi (2012), product risk consisted of three items (Moshrefjavadi et al., 2012), three items on privacy”
- Is a picture really worth a thousand words?: - on the role of images in e-commerce (2014, neutral): “Publication rights licensed to ACM.”