Forecasting for Marketing

By Graham J. Hooley, M. K. Hussey, J. Armstrong, Roderick J. Brodie. 2005

1,855 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

The relationship between service quality and customer satisfaction: the example of CJCU library (2006, background): “(6) The number of magazines is not sufficient.”
The dynamic resource-based view: capability lifecycles (2003, unknown): “Instead, the capability lifecycle provides an outline of the main features of capability evolution that can serve to guide future research, much as the product lifecycle helped to structure thinking regarding the evolution of products and markets (Kotler, 1980; Grant, 2002; Klepper, 1997).”
Corporate social responsibility as a determinant of consumer loyalty: An examination of ethical standard, satisfaction, and trust (2017, background): “As consumer loyalty plays an integral role in business success in competitive markets (Kotler & Armstrong, 2010; Oliver, 1999; Orel & Kara, 2014), ample studies have examined the various factors that motivate consumers to remain loyal to a company's products and services.”
An Econometric Analysis of Inventory Turnover Performance in Retail Services (2005, unknown): “Further, from consumer utility theory, higher consumer utility implies higher prices for a given cost (Kotler 1986, Nagle 1987).”
Dual Attention Network for Product Compatibility and Function Satisfiability Analysis (2017, background): “In marketing, product is defined as “anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need” (Kotler and Armstrong 2010).”