Cohort segmentation: An exploration of its validity
By S. Noble, C. Schewe. 2003
221 citations recorded by the source corpus.
Subfields: Marketing, Social Psychology, Tourism, Leisure and Hospitality Management
View Paper: https://www.semanticscholar.org/paper/36e4d8f303b72076ed698e87de27a9434c5161ae
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Citations in the corpus
- Generational differences at work: introduction and overview (2008, background): “Of particular significance to the generational approach are major shifts in the sociocultural environment over time; highly salient events that one generation experiences but another either does not, or experiences them outside of their critical socialisation years (Noble and Schewe, 2003; O’Guinn a”
- Bridging the communication gap between Generation Y and the Baby Boomer generation (2017, background): “The different generations, as indicated by various authors (e.g. Bush et al., 2004; Kim et al., 2009; Noble & Schewe, 2003; Noble et al., 2004; Rindfleisch, 1994; Wolberg & Pokrywczynski, 2001), are (i) the Silent Generation; (ii) the Baby Boomers; (iii) Generation X; (iv) Generation Y; and (v)…”
- Generational Differences in Work-Related Attitudes: A Meta-analysis (2012, unknown): “The premise behind generations is that individuals are influenced by historical events and cultural phenomena that occur during key developmental stages (Noble and Schewe 2003; Twenge 2000) and may lead to the formation of impactful collective memories (Dencker et al. 2008).”