Social Media’s Influence on Business-to-Business Sales Performance

By Michael Rodriguez, R. M. Peterson, V. Krishnan. 2012

317 citations recorded by the source corpus.

Subfields: Communication, Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/3550c8970a72aabdc42517e3563beb12ee46f6b7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. Michael T. Krush
2. Raj Agnihotri

In Information Systems and Management

1. Michael T. Krush
2. Raj Agnihotri

In Sociology and Political Science

1. Michael T. Krush
2. Raj Agnihotri

Citations in the corpus

• Social media: Influencing customer satisfaction in B2B sales (2016, background): “With the availability of social media, sales organizations are able to use “pull” strategies (Rodriguez et al., 2012) such that information is often requested by customers and prospects through online conversations.”