The influence of destination image and tourist satisfaction on tourist loyalty: a case study of Chinese tourists in Korea

By Weisheng Chiu, Shiheng Zeng, Philip Cheng. International Journal of Culture, Tourism and Hospitality Research, 2016

254 citations recorded by the source corpus.

Purpose The purpose of this paper is to explore both the cognitive and affective images and examine the effects of destination image through both aspects on satisfaction levels and tourist loyalty. Design/methodology/approach Data collection was conducted using the convenience sampling method. The on-site survey was carried out with Chinese tourists at the popular tourist sites in Seoul City. Findings The results showed that the cognitive image had a direct influence on the affective image and confirmed the formation process of the destination image. Both cognitive and affective images had positive influences on satisfaction, and in turn, satisfaction predicted tourist loyalty. Moreover, the relationship between destination image and loyalty revealed that the affective image had a direct influence on tourist loyalty. Although the cognitive image showed no direct linkage to tourist loyalty, the authors found that it had an indirect influence on tourist loyalty through affective image and satisfaction. Originality/value The findings of this study provide a better understanding of the process that determines Chinese tourists’ destination choices and loyalty. Moreover, it provides insightful implications for the Korean Government, the Korea Tourism Organization and tourism operators.

Subfields: Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/34e35c9e3c89481ace7d70270af8cdf6e1b50bde

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Citations in the corpus

Revisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact (2020, background): “Satisfaction is considered a vital component of the tourist experience (Zhang et al., 2018) and may be one of the most thoroughly researched variables in tourism literature (Chiu et al., 2016).”
Testing mediation roles of place attachment and tourist satisfaction on destination attractiveness and destination loyalty relationship using phantom approach (2020, background): “Chiu et al. (2016) defined tourist satisfaction as the comparison made by the tourists on their initial expectation and perception. Satisfaction occurs when tourist’s perception is exceeding their initial expectation. On the other hand, Xu and Li (2016) proposed that tourist satisfaction occurs when”
The Influence of Destination Image on Tourist Loyalty and Intention to Visit: Testing a Multiple Mediation Approach (2019, background): “The conclusion of this study consists of several facts and findings regarding destination image, eWOM, tourist satisfaction, as well as tourist loyalty and intention to visit [9].”