WHEN BRAND ATTITUDES AFFECT THE CUSTOMER SATISFACTION-LOYALTY RELATION: THE MODERATING ROLE OF PRODUCT INVOLVEMENT
By Jung-Chae Suh, Yi， Youjae. 2006
475 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/341fc7ab7bbcd95a2572d1818609c4713e5ad797
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Jesús Collado
- P. Huddleston
- Héctor San Martín
- Mikyeung Bae
- I. Rodríguez del Bosque
- L. Sage
- B. Behe
- Maxwell K. Hsu
In Organizational Behavior and Human Resource Management
In Sociology and Political Science
- Jesús Collado
- P. Huddleston
- Héctor San Martín
- Mikyeung Bae
- I. Rodríguez del Bosque
- L. Sage
- B. Behe
- Maxwell K. Hsu
Citations in the corpus
- The Antecedents and Consequences of Brand Prestige in Luxury Restaurants (2012, unknown): “…2001; Rio, Vazquez, & Iglesias, 2001), brand value (e.g. Chu & Keh, 2006; Johansson & Nebenzahl, 1986), brand attitudes (Mitchell & Olson, 1981; Suh & Yi, 2006), brand image (e.g. Martinez, Polo, & Chernatony, 2008; Meenaghan, 1995) and brand personality (e.g. Azoulay & Kapferer, 2003; Keller…”
- An exploration of the effects of past experience and tourist involvement on destination loyalty formation (2013, background): “A study by Sparks ( 2007 ) demonstrated that involvement positively influences loyalty, whereas Prayag and Ryan ( 2012 ) did not find a significant relationship between these variables.”
- The effect of involvement on visual attention and product choice (2015, methodology): “Our study adopts the general view of involvement as a person's perceived relevance of the object based on inherent interests, values, or needs (Hupfer and Gardner, 1971; Greenwald and Leavitt, 1984; Suh and Yi 2006; Josiassen 2010).”