Increasing the Effectiveness of Communications to Consumers: Recommendations Based on Elaboration Likelihood and Attitude Certainty Perspectives
By Derek D. Rucker, Richard E. Petty. 2006
190 citations recorded by the source corpus.
Subfields: Applied Psychology, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/33dcf9be093f49b2c9c839bce9866c3e27cb91e1
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Applied Psychology
In Marketing
In Sociology and Political Science
- C. Mitteness
- Oskar Colombo
- David G. Allen
- Melissa S. Cardon
- Chia-Ying Li
- Brian R. Dineen
- Richard Sudek
Citations in the corpus
- Motivational Cues and Angel Investing: Interactions among Enthusiasm, Preparedness, and Commitment (2017, background): “This may be due not only to emotional contagion processes but also to the fact that individuals who display positive affect project expertise, which gives others more confidence in the message that person is trying to communicate (Rucker & Petty, 2006).”
- Third Party Employment Branding: Human Capital Inflows and Outflows Following “Best Places to Work” Certifications (2016, background): “…and message elaboration increases when signaled information is consistent with pre-existing knowledge structures; e.g., ads from familiar companies attract more attention and trigger deeper informational processing (Allen et al., 2007; Collins, 2007; Connelly et al., 2011; Rucker & Petty, 2006).”
- Persuasive messages on information system acceptance: A theoretical extension of elaboration likelihood model and social influence theory (2013, background): “Since this study investigates individual information system acceptance, central routes and peripheral routes are operational zed using source credibility and argument quality, respectively, which appear to be two of the most frequently referenced constructs (Rucker & Petty, 2006).”
- The Use of Signals in New-Venture Financing: A Review and Research Agenda (2021, background): “Furthermore, research on storytelling (Martens, Jennings, & Jennings, 2007) and persuasion (e.g., Rucker & Petty, 2006) suggests that individuals can shape the message they transfer to the target audience to create a certain impression and, ultimately, influence the prospective investors’ behaviors.”