The Causes of No-Opinion Responses to Attitude Measures in Surveys: They Are Rarely What They Appear to Be

By J. Krosnick. 2002

121 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/31235041bc85c11a3a23eaf3dc7b7b7011258855

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Ravi K. Dhar
2. S. Nowlis
3. Barbara E. Kahn
4. Ran Kivetz
5. Itamar Simonson
6. Ayelet Fishbach
7. Brian Wansink
8. A. Chernev

Citations in the corpus

• Coping with Ambivalence: The Effect of Removing a Neutral Option on Consumer Attitude and Preference Judgments (2002, background): “As stated previously, survey researchers (Krosnick 2002) and marketing researchers (Lehmann et al. 1998) have investigated the question of whether or not the presence of a neutral position affects attitude response.”