Corporate Social Responsibility and Competitiveness within SMEs of the Fashion Industry: Evidence from Italy and France
By Massimo Battaglia, Francesco Testa, Lara Bianchi, Fabio Iraldo, Marco Frey. 2014
203 citations recorded by the source corpus.
Our paper analyses the link between the adoption of corporate social responsibility (CSR) and competitiveness performance among small and medium enterprises operating in the fashion industry. The study refers to a sample of 213 SMEs (Small and Medium sized Enterprises) located in Italy and France and is based on a correlation analysis between competitiveness variables and the CSR practice adopted. The results show a significant correlation with regard to the innovation process, both from the technical and the organizational point of view, and the intangible performances. On the other hand, another competitiveness macro-category, which is the market performance (measured as demand trend, turnover and business attraction), presents deceptive results, although a positive correlation with the adoption of market-oriented CSR practice emerges. The study is explorative and represents a relevant basis to future studies concerning the nature of the emerged co-relations.
Subfields: Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/302d9c5d23a802b6ba8d36aa047c2bd224fb56a6
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Citations in the corpus
- Relationship between Corporate Social Responsibility and Competitive Performance in Spanish Smes: Empirical Evidence from a Stakeholders’ Perspective * (2016, methodology): “Another recent study analysing the link between CSR and competitiveness performance has been conducted by Battaglia et al. (2014).”