Attitudinal Ambivalence and Openness to Persuasion: A Framework for Interpersonal Influence

By Martin R. Zemborain, Gita V. Johar. 2007

102 citations recorded by the source corpus.

Subfields: Sociology and Political Science, Statistical and Nonlinear Physics

View Paper: https://www.semanticscholar.org/paper/2efbd83128be279217bfa0f0a0d9e377f5395935

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Sociology and Political Science

1. Chingching Chang
2. Jinsoo Hwang
3. Junghoon Lee

In Statistical and Nonlinear Physics

1. Chingching Chang

Citations in the corpus

• Feeling Ambivalent About Going Green (2011, background): “Persuasion literature indicates that people who feel ambivalent toward an issue are more motivated to engage in message elaboration ( Jonas, Diehl, and Bromer 1997) and are more subject to persuasion (Zemborain and Johar 2007).”