Managing consumers’ product evaluations through direct product experience

By S. Mooy, H. Robben. 2002

110 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2ea207d581dd4cced3b290280d15a759ad71b974

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. D. Thompson
2. Rebecca W. Hamilton

In Sociology and Political Science

1. D. Thompson
2. Rebecca W. Hamilton

Citations in the corpus

• Is There a Substitute for Direct Experience? Comparing Consumers’ Preferences after Direct and Indirect Product Experiences (2007, background): “Consumers’ experiences with a product vary in a spectrum from indirect to direct, depending on their level of interaction with a product (Mooy and Robben 2002).”