Market Differentiation Potential of Country-of-origin, Quality and Traceability Labeling

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Personal determinants of organic food consumption: a review (2009, background): “…by a higher degree of uncertainty and the lower availability of organic food in these countries where food quality orientations are rather focused on geographical indications such as protected designations of origin or protected geographical indications (Becker, 2009, Verbeke and Roosen, 2009).”