Salience and choice: Neural correlates of shopping decisions

By T. Ambler, S. Braeutigam, J. Stins, S. Rose, S. Swithenby. 2004

127 citations recorded by the source corpus.

How researchers see this paper

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What can advertisers learn from neuroscience? (2007, methodology): “Also in the context of brands, MEG was used to measure the neuronal correlates of decision making at the point of purchase (Ambler et al. 2004; Braeutigam et al. 2004).”
Brain Computer Interfaces, a Review (2012, background): “To date, few neuromarketing studies have been conducted, although some evidence has been found to suggest that neuroimaging could have a role in several areas of marketing [315–318].”
Using EEG to Predict Consumers’ Future Choices (2015, background): “One of the first, conducted by Ambler et al. (2004), demonstrated a correlation between EEG activity in the parietal cortex and the familiarity rating of a product.”
Evolutionary neuromarketing: darwinizing the neuroimaging paradigm for consumer behavior (2008, background): “…research has included investigation of culturally familiar brand names (Gordon, 2002), and indeed such work has already show n̂ that familiar brands activate regions of the prefrontal cortex (Schaefer et al., 2006) and engage the brain longer during shopping behavior (Ambler et al., 2004).”