Using EEG to Predict Consumers’ Future Choices

By Ariel Telpaz, Ryan Webb, Dino J. Levy. 2015

247 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience

View Paper: https://www.semanticscholar.org/paper/cb8253be7c5c7b23674f46015ca2f0c4086dee83

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Joseph Ciorciari
2. Joanne M. Harris
3. J. Gountas

Citations in the corpus

• Marketing Analytics for Data-Rich Environments (2016, unknown): “…smaller volumes of data, but technological advances have allowed for online administration and collection of audio, video, eye-tracking, face-tracking (Teixeira, Wedel, and Pieters 2010), and neuromarketing data obtained from electroencephalo-graphy and brain imaging (Telpaz, Webb, and Levy 2015).”
• Consumer neuroscience for marketing researchers (2018, background): “…attention (Gountas, Ciorciari, Gountas, & Huddle, 2014; Rothschild et al., 1986; Vecchiato et al., 2010), facial recognition (Gountas et al., Telpaz et al. (2015) Midfrontal electrode, inc product correlation w power Rothschild and Hyun (1990) Longer alpha blocking pe hemispheric laterality…”