Binary choice under instructions to select versus reject

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Counteracting the Negative Effect of Form Auto-completion on the Privacy Calculus (2013, methodology): “Despite the established behavioral differences between accept and reject frames (Ganzach 1995; Meloy and Russo 2004; Wedell 1997), we find that users in the Add condition disclose just as much as users in the Remove condition (Remove: 89.”
To Be or Not Be? The Influence of Dissociative Reference Groups on Consumer Preferences (2006, background): “Similarly, research indicates that consumers can choose a brand by either selecting appropriate brands or by rejecting inappropriate brands (Meloy & Russo, 2004).”
Information distortion in the evaluation of a single option (2007, methodology): “In order to track participants’ preferences as the decision task progressed, we utilized the stepwise evolution of preference (SEP) method drawn from previous work on binary choice (Meloy & Russo, 2004; Russo et al., 1998).”